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Joe Cronin

/Joseph Cronin

About Joseph Cronin

Joseph J. Cronin is a former global advertising executive and educator. He was Vice-Chairman of Saatchi & Saatchi Advertising and also held executive management positions with advertising giants DDB and BBDO. He was part of the management team at Chrysler Corporation in the early 1980’s when Chrysler fought successfully for survival and repaid the loan guarantees from the US government. In his advertising career he has been president of agencies in Los Angeles and Miami and had executive positions in New York, Boston and Detroit. His extensive global experience includes work in: Japan, United Kingdom, China, France, Argentina, Hong Kong, Belgium, Venezuela, Namibia, Australia, New Zealand and Brazil. His education experience includes two stints teaching at Northeastern University in Boston where he taught courses in both global marketing and global management. He has also spoken at many colleges and universities including: U Cal Berkeley, UCLA, USC, Stanford, U Hawaii, Emerson, U Maine, and Arizona State Thunderbird School. He resides in both Los Angeles and Boston.

Roger Goodell: A Failed Manager?

Roger Goodell is the commissioner of the National Football League. Last week I watched his press conference from the Super Bowl. It was the first time I had the opportunity to hear him speak. I was very curious due to some recent developments in the NFL world. My impression of Commissioner Goodell was not positive. [...]

By |February 7th, 2015|Self-management|0 Comments

5 REASONS SELF-MENTORING IS IMPORTANT

Self-mentoring is more and more important in today's business world due to the loss of available mentors. The reasons for the decline of mentors is spelled out in my book "Theory You" which launches the topic of self-mentoring as a means to propel one's career.  In overview the key reasons for the decline of mentors: [...]

By |February 5th, 2015|Self-management|0 Comments

FOUR STEPS TO ACTIVE LISTENING

The ability to understand people better, including those who report to you, is vital for your success as a manager. One of the keys is Active Listening. Active listening involves four critical steps. STEP ONE - LISTEN WITH YOUR EARS Good use of your ears requires patience.If you pay attention when someone is speaking to [...]

By |January 27th, 2015|Self-management|0 Comments

Why We Fail To Understand People

I pointed out in the previous blog in reference to self-evaluation "Failure to understand people is the devastation of western management" according to the great management guru W. Edwards Deming. He made this statement a number of years ago and it is doubtful he believed the general inability to understand people in addition to ourselves [...]

By |January 21st, 2015|Self-management|0 Comments

Three Keys to the Management of You

In the process of the Management of You the start of the new year is a great time to evaluate the past year and set goals for the upcoming twelve months. The assessment should include personal growth, development and goals as well as company goals and objectives. W. Edwards Deming said: “Failure to understand people [...]

By |January 10th, 2015|Self-management|0 Comments