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Joe Cronin

/Joseph Cronin

About Joseph Cronin

Joseph J. Cronin is a former global advertising executive and educator. He was Vice-Chairman of Saatchi & Saatchi Advertising and also held executive management positions with advertising giants DDB and BBDO. He was part of the management team at Chrysler Corporation in the early 1980’s when Chrysler fought successfully for survival and repaid the loan guarantees from the US government. In his advertising career he has been president of agencies in Los Angeles and Miami and had executive positions in New York, Boston and Detroit. His extensive global experience includes work in: Japan, United Kingdom, China, France, Argentina, Hong Kong, Belgium, Venezuela, Namibia, Australia, New Zealand and Brazil. His education experience includes two stints teaching at Northeastern University in Boston where he taught courses in both global marketing and global management. He has also spoken at many colleges and universities including: U Cal Berkeley, UCLA, USC, Stanford, U Hawaii, Emerson, U Maine, and Arizona State Thunderbird School. He resides in both Los Angeles and Boston.


Bosses, sadly are frequently not good managers. Bosses are also seldom leaders. All too frequently bosses are simply a notch on the organization chart that shows the number of people subordinate to them in the company. This inability to step up to the role of manager creates enormous problems for the companies that employ these [...]

By |October 14th, 2015|Executive, management, narcissism, Self-management|0 Comments


On the news yesterday I heard one of the commentators reference the ongoing presidential debates and their importance in the American political process. He made the point the debates are crucial in assisting voters to select a leader for this nation. He said it was all about leadership...who would do the best job as a [...]

By |October 7th, 2015|Executive, management, Self-management|0 Comments

Embrace The Square Pegs

I read an article yesterday about a creative company undergoing serious, unplanned change. One of the changes was a reduction in manpower prompting one of the senior managers to declare "we have to learn how to force the square pegs into the round holes". This might be defined as conventional thinking. However, the premise seemed [...]

By |September 25th, 2015|Uncategorized|0 Comments


Life, like lunch is full of difficult choices. The same is true when it comes to making decisions about your career. Career decisions are full of choices. However, one thing makes lunch decisions and career decisions easier...you. You know what you like to eat and what you don't like to eat. If the Chef's Special [...]

By |September 14th, 2015|Executive, management, Self-management|0 Comments

NFL Owners Face Tough Decision Re: Goodell

The NFL owners face a tough decision re: Roger Goodell. In my blog last week "Roger Goodell Fails Again" I left open the question "Why are the NFL owners allowing him [Goodell] to run amok and remain in office?" The question has a very dramatic spotlight tonight as the NFL season opens in Foxboro, Massachusetts [...]

By |September 10th, 2015|Compensation, Executive, management, narcissism|0 Comments

Roger Goodell Fails Again

With the news today that Judge Berman vacated Tom Brady's 4 game suspension it becomes clearer that Roger Goodell is a failure as a chief executive. From a management point of view the headline should read: "Roger Goodell Fails Again". Commissioner Goodell has now had 8 major suspensions overturned or reduced in his term as [...]

By |September 3rd, 2015|Executive, management, narcissism, Self-management, square pegs|0 Comments

“The Rules Don’t Apply To Me”

The size of the group that believes "the rules don't apply to me" seems to grow daily. We all see countless examples of this every day both at the office and outside of the office. It's a growing problem that demands sophisticated management expertise to keep it from injuring organizational efficiency, effectiveness, profitability and personnel. [...]

By |August 25th, 2015|Executive, management, Self-management|0 Comments


Stress continues to be a significant factor in modern life and as stress continues to rise the need to learn to manage stress becomes more vital. In the past twenty years colleges and universities have added support staff to assist students with dealing with the stress of campus life. Unfortunately one's stress level increases upon [...]

By |August 23rd, 2015|Executive, management, Self-management|0 Comments


The NFL in the person of Commissioner Roger Goodell is chasing a bad decision. As early as May 8th I wrote in a blog that the Wells Report was nothing more than a guess on his part. There was no proof anywhere in the report that Mr. Brady was involved in deflating footballs below the [...]

By |August 13th, 2015|Executive, management, narcissism, Self-management|0 Comments


Mark Twain called golf "a good walk spoiled". The Scots who invented the game sometimes referred to golf as punishment. Others reference golf "as another four letter word". Rumor has it that there are 18 holes in golf because there are 18 shots in a fifth of Scotch whiskey which indicates the attitude of early [...]

By |August 8th, 2015|Executive, management, Self-management|0 Comments