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Joe Cronin

/Joseph Cronin

About Joseph Cronin

Joseph J. Cronin is a former global advertising executive and educator. He was Vice-Chairman of Saatchi & Saatchi Advertising and also held executive management positions with advertising giants DDB and BBDO. He was part of the management team at Chrysler Corporation in the early 1980’s when Chrysler fought successfully for survival and repaid the loan guarantees from the US government. In his advertising career he has been president of agencies in Los Angeles and Miami and had executive positions in New York, Boston and Detroit. His extensive global experience includes work in: Japan, United Kingdom, China, France, Argentina, Hong Kong, Belgium, Venezuela, Namibia, Australia, New Zealand and Brazil. His education experience includes two stints teaching at Northeastern University in Boston where he taught courses in both global marketing and global management. He has also spoken at many colleges and universities including: U Cal Berkeley, UCLA, USC, Stanford, U Hawaii, Emerson, U Maine, and Arizona State Thunderbird School. He resides in both Los Angeles and Boston.


Good managers make good decisions. The ability to make good decisions is a necessity for anyone seeking to reach senior management no matter the industry or the firm. Decisions come in all shapes and sizes and often arrive unannounced. They are never an "O.T.O." [one time only]. There are always decisions that follow decisions. In [...]

By |January 14th, 2016|Executive, management, Self-management|0 Comments

A NEW YEAR: 2016

This week marks the end of 2015 and brings in a new year: 2016. This week is a perfect time to reflect back upon the past year and also set goals for the upcoming year. It starts with a commitment to be honest...honest to yourself. W. Edwards Deming, the famous management guru who revitalized Japanese [...]

By |December 29th, 2015|Executive, management, motivation, Self-management|0 Comments

2015: A Look Back

This is the end of the year 2015 and an opportunity to look back on the past year. I've written almost 50 blogs this past year with 42 dedicated strictly to the topic of management and management issues related to my book "Theory You". The main topic for the year was Self-Mentoring. I devoted 7 [...]

By |December 28th, 2015|Gender Gap, management, Self-management, square peg|0 Comments

People Who Need People

The people who need people are, like the song says, "the luckiest people in the world". They are the luckiest people because help is available, they just need to ask for the help. And that's the rub. The people who need people the most are the least likely to seek assistance. One of the major [...]

By |December 18th, 2015|management, Self-management|0 Comments

The Cell Phone Culture

The cell phone culture appears to be growing as a problem in conducting business.I recently had dinner with a senior executive at a prominent marketing company. I asked him "what is the biggest management problem you face"? His response was most interesting. "My biggest challenge is dealing with the cell phone culture, getting people to [...]

By |December 15th, 2015|Executive, management, Self-management|0 Comments


In business standards are part of every day life. We all have to "meet standard" to keep our job or to advance in our job. Companies and or bosses set standards that must be met or achieved and those standards are communicated to the people who must meet the standards. At the end of a [...]

By |November 25th, 2015|motivation, Self-management|0 Comments


I am constantly amazed by people who never answer the question they were asked. The recent political debates have put a spotlight on this problem spurring me to write a second blog on the topic. But it goes far deeper than just the political debates. People all too often in business and elsewhere give you [...]

By |November 12th, 2015|management, motivation, Self-management|0 Comments

Marketing Approach to Management

In preparing for a new teaching assignment I developed a lecture re: the contribution of marketing to management or put another way a marketing approach to management. The actual catalyst came from my notes re: team building we did years ago. The team builders gave us an exercise to teach someone using only questions. So [...]

By |November 6th, 2015|Executive, management, motivation, Self-management|0 Comments

Google and Women

I read a blog written by Lazlo Bock, the head of HR at Google. It was titled "5 Sure Fire Tips To Get That Promotion". Each of the tips had value: Get feedback all the time, solve your boss's problem, think 3 moves ahead, ask for the promotion, and have a firm grasp on reality. [...]


Criticism can be positive; criticism does not need to be negative as many people seem to believe. I had a view of the negative when I went out for coffee this morning at the local coffee shop in my town. One of the young counter people had placed an order for a breakfast sandwich but [...]

By |October 23rd, 2015|Executive, management, motivation, Self-management|0 Comments