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Joe Cronin

/Joseph Cronin

About Joseph Cronin

Joseph J. Cronin is a former global advertising executive and educator. He was Vice-Chairman of Saatchi & Saatchi Advertising and also held executive management positions with advertising giants DDB and BBDO. He was part of the management team at Chrysler Corporation in the early 1980’s when Chrysler fought successfully for survival and repaid the loan guarantees from the US government. In his advertising career he has been president of agencies in Los Angeles and Miami and had executive positions in New York, Boston and Detroit. His extensive global experience includes work in: Japan, United Kingdom, China, France, Argentina, Hong Kong, Belgium, Venezuela, Namibia, Australia, New Zealand and Brazil. His education experience includes two stints teaching at Northeastern University in Boston where he taught courses in both global marketing and global management. He has also spoken at many colleges and universities including: U Cal Berkeley, UCLA, USC, Stanford, U Hawaii, Emerson, U Maine, and Arizona State Thunderbird School. He resides in both Los Angeles and Boston.

DEFLATEGATE: DAY 73

Deflategate: Day 73 It was 73 days ago today that Roger Goodell appointed Ted Wells and Jim Pash to investigate Deflategate and give him a report. Seventy-three days to determine if anyone involved with the New England Patriots purposely deflated the footballs used in a game to less than the mandated 12.5 PSI as required [...]

By |April 6th, 2015|Executive, management, Uncategorized|0 Comments

TOM IZZO: OUTSTANDING MANAGER

TOM IZZO: OUTSTANDING MANAGER Tom Izzo is an outstanding manager who has led Michigan State University back to The NCAA Final Four for the 7th time. He has set an unprecedented record of leading his team to The Final Four for the third time when it has been a number five seed or higher. This [...]

By |March 30th, 2015|Executive, management|0 Comments

SELF-MENTORING: THE MANAGEMENT OF YOU

THE MANAGEMENT OF YOU In my career I was very lucky. I had the opportunity to work directly with businesses in a number of countries and with a great number of excellent executives. I was also exposed to a number of executives who did not perform well. While there were a number of reasons why [...]

By |March 25th, 2015|management, Self-management|0 Comments

THE GENDER GAP: $530,000 Difference

WOMEN STILL STRUGGLING TO CLOSE $530,000 GENDER GAP A recent study titled "Status of Women in the States" commissioned by the Institute for Women's Policy Research" highlighted new information in the ongoing battle in the US to close the Gender Gap as regards equal pay for equal jobs. The study showed women born between 1950 [...]

By |March 17th, 2015|Compensation, management, Self-management|0 Comments

5 REASONS SELF-MENTORING IS THE NEW PARADIGM

"WHAT IS BEST FOR PEOPLE IS WHAT THEY DO FOR THEMSELVES" Benjamin Franklin Benjamin Franklin was not referring to self-mentoring when he made this quote about 200 years ago. Mr. Franklin was probably encouraging people to fend for themselves and not be at the mercy of others. However, the quote has relevance for many young [...]

By |March 11th, 2015|management, Self-management|0 Comments

MANAGING WEAKNESSES INTO STRENGTHS

MANAGING WEAKNESSES INTO STRENGTHS Far too many people accept their weaknesses and fail to make the effort to manage weaknesses into strengths.Thomas Wolfe said if you have a talent and have not figured out how to use it you have failed yourself. If you have a talent and only use a portion of it you [...]

By |March 4th, 2015|management, Self-management|0 Comments

ROGER GOODELL: STILL ON HOT SEAT

The NFL continues to find its way into the headlines but not for the best of reasons. And Commissioner Roger Goodell remains in the hot seat while several issues play out in the news with the Adrian Peterson reversal the latest in a long series of problems facing the NFL commissioner. NFL LOSES ANOTHER LEGAL [...]

By |February 27th, 2015|Self-management|0 Comments

Patricia Arquette: “Wage Equality Once and for All”

In her acceptance speech for Best Supporting Actress at the 87th Academy Awards, Patricia Arquette made an impassioned plea for equal rights and equal pay for women in the United States. Ms. Arquette said: "To every woman who gave birth, to every taxpayer and citizen of this nation, we have fought for everyone else's equal [...]

By |February 23rd, 2015|Self-management|0 Comments

THE EMERGING ROLE OF WOMEN IN BUSINESS

In my book "Theory You" I note the powerful change in American business as more and more women emerge in new and key roles. Female headed households have now become the majority and 42% of all US households have dual earners. There are more and more women entrepreneurs in the past twenty years than ever [...]

By |February 18th, 2015|Self-management|0 Comments

FOUR STEPS TO MANAGING YOUR GREATEST STRENGTHS

In my book "Theory You" I point out the first step in learning the management of you is the accurate assessment of yourself to determine your greatest strengths. Often a person's greatest strength can also be their greatest weakness. For example, you might be a very competitive, aggressive person. Your aggressiveness can often lead to [...]

By |February 11th, 2015|Self-management|0 Comments