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Joe Cronin

/Joseph Cronin

About Joseph Cronin

Joseph J. Cronin is a former global advertising executive and educator. He was Vice-Chairman of Saatchi & Saatchi Advertising and also held executive management positions with advertising giants DDB and BBDO. He was part of the management team at Chrysler Corporation in the early 1980’s when Chrysler fought successfully for survival and repaid the loan guarantees from the US government. In his advertising career he has been president of agencies in Los Angeles and Miami and had executive positions in New York, Boston and Detroit. His extensive global experience includes work in: Japan, United Kingdom, China, France, Argentina, Hong Kong, Belgium, Venezuela, Namibia, Australia, New Zealand and Brazil. His education experience includes two stints teaching at Northeastern University in Boston where he taught courses in both global marketing and global management. He has also spoken at many colleges and universities including: U Cal Berkeley, UCLA, USC, Stanford, U Hawaii, Emerson, U Maine, and Arizona State Thunderbird School. He resides in both Los Angeles and Boston.

THE NARCISSISTIC COMMISSIONER

The narcissistic commissioner who manages the NFL is creating an impossible situation for himself. His reign as commissioner has been marked by a series of self-serving pronouncements that create unnecessary predicaments for him. He declared himself the "law and order commissioner" and his version of law and order has been repeatedly overturned by either the [...]

By |July 27th, 2015|Executive, management, motivation, narcissism|0 Comments

DON’T CHASE A BAD DECISION

One of the best pieces of advice I received from a former mentor was "Don't chase a bad decision". People chasing bad decisions happens all too frequently in business. Many people deceive themselves into believing their decision was sound and a little more time will prove them right. All too often the "little more time" [...]

By |July 1st, 2015|Executive, management, motivation, Self-management|0 Comments

Answer The Question

Business would function better if participants would answer the question they were asked. An unanswered question can set a discussion or meeting down a negative path. A representative of my publisher called me last week and asked if I wanted to participate in a group ad in the Reader's Digest to promote my book "Theory [...]

By |June 22nd, 2015|Executive, management, Self-management|0 Comments

WE NEED EACH OTHER

We Need Each Other We need each other for the organization to perform at its best efficiency. It is the responsibility of management to instill this precept in each member of the company. When individuals in the company recognize this concept and then practice it in their every day business life the ability of the [...]

THE SQUARE PEG

The Square Peg A discussion on NPR yesterday centered on the topic of The Square Peg in today's modern business environment. The point was made that square pegs find it difficult to survive and prosper in many business environments. They are either not given the opportunity to be hired, or if hired are not given [...]

NEVER USE SPORTS METAPHORS

Never Use Sports Metaphors Never use sports metaphors if you want to be successful in business. Sports, particularly professional sports are huge in this country and have become a big business. However, the lessons we can learn from sports do not translate well to business including the business of sports. Americans have a great affinity [...]

DEFLATEGATE VERDICT: MAYBE?

Deflategate verdict: Maybe? After what seems like 1000 days but is actually only 103 days the Wells Report re: Deflategate has been issued. And the verdict of "Maybe" only serves to offer renewed challenges to the commissioner of the NFL. After an exhaustive study and lengthy report the best the the Wells Report can do [...]

By |May 8th, 2015|Executive, management, Self-management|0 Comments

POPE FRANCIS: GENDER GAP “SCANDALOUS”

Pope Francis said today the Gender Gap is "Scandalous". The Associated Press reported the Pope said it is scandalous that women earn less than men for doing the same job. Pope Francis stated:"We should support with decisiveness the right to equal pay for equal work. Why is it a given that women should earn less [...]

By |April 29th, 2015|Compensation, Executive, Gender Gap, management|0 Comments

HOW TO BECOME A BETTER EMPLOYEE

How To Become A Better Employee The first step in determining how to become a better employee is to understand the employee you are today. In order to become better it is important to define your starting position. If you know and understand the person you are today you can set reasonable goals that will [...]

By |April 23rd, 2015|management, Self-management|0 Comments

RAND PAUL OPPOSED TO PAY EQUALITY

RAND PAUL OPPOSED TO PAY EQUALITY Presidential hopeful Rand Paul is opposed to pay equality. He has been quite clear and consistent in support of his position. As I have pointed out in earlier blogs the Gender Gap may not be closed until 2058 at the current pace of closure. Should Mr. Paul become president [...]

By |April 15th, 2015|Compensation, Gender Gap, management|0 Comments